Search engines, such as Google can now provide geo-targeted results to customers. Which improves their overall browsing time, offering services near them. I will create a unique campaign for your kite school, this will be called “Local SEO”. This campaign will ensure you’ll reach students near you, and whether you’re looking to rank for “kitesurfing lessons uk” or “kiteboarding school Jamaica ” I can help.
International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business. If you know that most of your students come from overseas, it’s important that they find you before coming to your country. This promotes pre-bookings and allows you to properly prepare for each season. I will implement elements such as hreflang and ccTLDs, to ensure you rank well in countries outside of your own.
Google Maps Ranking
Google Maps & Local SEO go hand in hand thee days. “According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation—which is astounding, considering most online reviews are posted by total strangers.” Google Maps offers one of the best review platforms alongside companies such as TripAdvisor & Booking.com. Included in my Google Maps campaign, are strategies on how to get more reviews from your students.
Weekly SERP Report
I will provide you with a detailed SERP report every week. SERP stands for: Search Engine Results Page. With these reports, you are able to track your schools rankings and follow your online growth.
As part of my SEO campaigns, I provide email support, Monday – Friday. It’s important for me to communicate with my clients on a regular basis in order to maximize your schools growth/online rankings.
Google Analytics Setup
Google Analytics is a powerful tool, it allows you to track almost everything your students do, from where they found you, to what they are doing on your website…live. Having Google Analytics installed allows you to gather precious data from your customers, with this data you can optimize your website to be as user friendly as possible. In turn this will allow for a a higher CTR, and thus higher rankings.
Almost all websites can benefit from a regularly updated blog. Google loves new content as they are filled with up-to-the-minute information which they can show their users. Google indexes all the content on your website, by regularly adding more quality (keyword targeted) content to your website, you allow google to index more of your pages, which allows more students to find you online.